Who We Are

CaissaK12 is a specialized division of Caissa Public Strategy that serves public school districts through powerful communications strategy. We are the nation’s number one leader in traditional public school student recruitment. Our professional development has served more than 2,000 staff and faculty members. This inspired us to create a new, virtual on-demand version of our training that makes what we know more accessible to you.
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Write your awesome label here.
Write your awesome label here.

Our Mission

There are complex reasons why students and their families choose a traditional school district. But data like test scores and graduation rates only tell a part of the story of how they choose. The human tendency to be drawn to compelling stories and make decisions based on feelings means students gravitate toward schools that have strong cultures, or key attributes and offerings that speak to their uniqueness.

Through our years of interventions to help schools shine through recruitment and retention campaigns and professional development training, CaissaK12 has created a comprehensive communications and marketing toolkit we want to share with you to help your team and students grow today and in the future. 

We deliver more than a plan. We offer a strategically-minded team that is with you each step of the way to help execute it.

Read. | Watch. | Learn. | Improve.

Our training is driven by offering front line staff, principals and communications departments the keys to great customer service. Our courses ensure your team has the tools to leverage powerful relationships, build team morale, decrease turnover and boost confidence in handling stressful disruptions that get in the way of your goal: to give students the best education possible.

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Meet our team members

Our team is committed to our values of inclusivity, collaboration and continuous learning. We believe that diversity of thought and background leads to better ideas, and we seek out colleagues with varied experiences and perspectives.

At Caissa K-12, we recruit students to your school or district by running strategic campaigns with a clear pricing model that provides you with a guaranteed return on investment.

At the first sign of an outflow of students, we identify the catalysts for stalling or declining numbers, build effective outreach to students and the community, and implement a long-term plan to sustain enrollment numbers.

Knowing where you are is the best way to make strategic decisions about improvements in the future. 
The information our secret shoppers will provide to your district will give you an unbiased view of your district with clear ways to improve.  

Learn the best communication principles, strategies, and initiatives to further your district’s goals, mission, or values.

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