How the Competition Recruits Students

Districts today face a modern dilemma: balancing a budget while providing quality education to students. Having a robust student population brings in more funding, ensuring better resources for students. By understanding how charter schools, private schools and homeschools market to and recruit families, you can boost school population and reputation.
Write your awesome label here.

Marketing Tools
Parent Polls
Sizing Up Rivals

High-Energy Video
48 m

Quiz for
Review and
Self-Assessment

Completion 
Certificate for 
Your Portfolio

Course Syllabus

Course

How the Competition Recruits Students

Course Overview

Districts today face a modern dilemma: balancing a budget while providing quality education to students. Having a robust student population brings in more funding, ensuring better resources for students. By understanding how charter schools, private schools and homeschools market to and recruit families, you can boost school population and reputation.

Audience

This workshop is designed for leadership members and staff who regularly interact with parents and families enrolling their children in public school districts. This course is designed for all levels of participants and provides learning content for new and seasoned education professionals.

     ● Board of Education Members
     ● Superintendents
     ● Assistant Superintendents
     ● Recruitment Personnel
     ● Community Engagement Team Members
     ● Principals
     ● Administrative Team Members

Components and Materials

     ● One 48-minute video course, written content, quiz, certificate
     ● Participants will need technology with internet access

Outcome

Leadership and key staff will be able to apply strategies to improve how they market district features to attract and keep more students.

*Certificate of Completion

What's included?

Interactive, team-building professional development training exclusively for public schools.

Expert Insight

Years of experience in communications strategy distilled into on-demand courses.

Video Lessons

Virtual modules featuring multimedia curriculum.

Self-Assessments

Test your knowledge on the most important keys to successful communications.

Course Certificates

Earn certificates for every professional development training course you take.

Course Lessons

Created by

Brian J. Stephens

CEO Caissa Public Strategy, Nation's Leading Student Recruitment Expert at CaissaK12
Brian J. Stephens has more than 25 years of experience as a business and leadership development strategist, crisis manager, and attorney. Brian has taught in both college psychology departments and law schools. He holds a Juris Doctor and undergraduate degrees in Industrial Psychology and Business Management.