How the Competition Recruits Students

Districts today face a modern dilemma: balancing a budget while providing quality education to students. Having a robust student population brings in more funding, ensuring better resources for students. By understanding how charter schools, private schools and homeschools market to and recruit families, you can boost school population and reputation.
Write your awesome label here.

Marketing Tools
Parent Polls
Sizing Up Rivals

High-Energy Video
48 m

Quiz for
Review and

Certificate for 
Your Portfolio

What's included?

Interactive, team-building professional development training exclusively for public schools.

Expert Insight

Years of experience in communications strategy distilled into on-demand courses.

Video Lessons

Virtual modules featuring multimedia curriculum.


Test your knowledge on the most important keys to successful communications.

Course Certificates

Earn certificates for every professional development training course you take.

Course Lessons

Created by

Brian J. Stephens

CEO Caissa Public Strategy, Nation's Leading Student Recruitment Expert at CaissaK12
Brian J. Stephens has more than 25 years of experience as a business and leadership development strategist, crisis manager, and attorney. Brian has taught in both college psychology departments and law schools. He holds a Juris Doctor and undergraduate degrees in Industrial Psychology and Business Management.