Developing Powerful 321 Messaging

From everyday advertisements to public speeches, we consume several thousand messages per day. What makes some last while others instantly fade? This course offers detailed insight into message strategies underpinned by research and professional public relations experience. Learn to leverage language rhetorical tactics toward clear, concise messages that impact your audience toward action.
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Audience
Emotions v. Facts 
Simplifying

High-Energy Video 
42 m

Quiz for
Review and
Self-Assessment

Completion 
Certificate for 
Your Portfolio

Course Syllabus

Course

Developing Powerful 3-2-1 Messaging

Course Overview

From everyday advertisements to public speeches, we consume several thousand messages per day. This course offers detailed insight into message strategies underpinned by research and professional public relations experience. Learn to leverage language rhetorical tactics toward clear, concise messages that impact your audience toward action.

Audience

This workshop is designed for all levels of students who want to refine their messaging strategies. This course is designed for all levels of participants and provides learning content for new and seasoned education professionals.

     ● Board of Education Members
     ● Superintendents
     ● Assistant Superintendents
     ● Recruitment Personnel
     ● Community Engagement Team Members
     ● Principals
     ● Administrative Team Members

Components and Materials

     ● One 43-minute video course, written content, quiz, certificate
     ● Participants will need technology with internet access

Outcome

Leadership and key staff will be able to apply strategies to improve how they craft messages that consider their audiences and move them to action.

*Certificate of Completion

What's included?

Interactive, team-building professional development training exclusively for public schools.

Expert Insight

Years of experience in communications strategy distilled into on-demand courses. 

Video Lessons

Virtual modules, featuring multimedia curriculum.

Self-Assessment

Test your knowledge on the most important keys to successful communications. 

Course Certificates

Earn certificates for every professional development training course you take.

Course Lessons

Created by

Brian J. Stephens

CEO Caissa Public Strategy, Nation's Leading Student Recruitment Expert at CaissaK12
Brian J. Stephens has more than 25 years of experience as a business and leadership development strategist, crisis manager, and attorney. Brian has taught in both college psychology departments and law schools. He holds a Juris Doctor and undergraduate degrees in Industrial Psychology and Business Management.