Media Training Bootcamp: Part 1 

Becoming a public figure means being watched and scrutinized frequently. During a crisis, this level of attention can cause conflict for those who are not prepared. By observing the common missteps in speaking to the media at public-facing events, we will learn how to put practices in place that acknowledge that the camera is always on. Learn how to make choices that support reputation through preparation.
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The Camera is Always On
How to Pivot

High-Energy Video 
1 hr

Quiz for
Review and
Self-Assessment

Completion Certificate for
Your Portfolio

Course Syllabus

Course

Media Training Bootcamp: Part 1

Course Overview

Becoming a public figure means being watched and scrutinized frequently. During a crisis, this level of attention can cause conflict for those who are not prepared. By observing the common missteps in speaking to the media at public-facing events, we will learn how to put practices in place that acknowledge that the camera is always on. Learn how to make choices that support reputation through preparation.

Audience

This workshop is designed for all public school professionals. This course is designed for all levels of participants and provides learning content for new and seasoned education professionals.
  • Board of Education Members
  • Communications Staff
  • Superintendents
  • Assistant Superintendents
  • Recruitment Personnel
  • Community Engagement Team Members
  • Principals
  • Administrative Team Members
  • Teachers
  • Clerical Staff

Components and Materials

     ● One 1-hour video course, written content, quiz, certificate
     ● Participants will need technology with internet access

Outcome

Public school professionals will be able to prepare for conflicts and disruptions in public events by learning their causes and ways to prevent them.

*Certificate of Completion

What's included?

Interactive, team-building professional development training exclusively for public schools.

Expert Insight

Years of experience in communications strategy distilled into on-demand courses.

Video Lessons

Virtual modules featuring multimedia curriculum.

Self-Assessments

Test your knowledge on the most important keys to successful communications.

Course Certificates

Earn certificates for every professional development training course you take.

Course Lessons

Created by

Brian J. Stephens

CEO Caissa Public Strategy, Nation's Leading Student Recruitment Expert at CaissaK12
Brian J. Stephens has more than 25 years of experience as a business and leadership development strategist, crisis manager, and attorney. Brian has taught in both college psychology departments and law schools. He holds a Juris Doctor and undergraduate degrees in Industrial Psychology and Business Management.