Understanding National Parent Survey Results

Marketing strategies can often be rooted in what seems popular or fun rather than in the science of what families want and what works. This course offers an exclusive close look at CaissaK12’s annual National Parent Survey, a poll designed to find real answers to how families choose schools for their children. Through exploring both the survey methodology and parents’ real answers, you'll learn how to tailor marketing strategies to what parents want.
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Why Families Leave Your School
What Families Value

High-Energy
Video
30 m

Quiz for Review and
Self-Assessment

Completion Certificate for Your Portfolio

What's included?

Interactive, team-building professional development training exclusively for public schools.

Expert Insight

Years of experience in communications strategy distilled into on-demand courses.

Video Lessons

Virtual modules featuring multimedia curriculum.

Self-Assessment

Test your knowledge on the most important keys to successful communications.

Course Certificates

Earn certificates for every professional development training course you take.

Course Syllabus

Course

Understanding National Parent Survey Results

Course Overview

Marketing strategies in education are sometimes rooted in what seems most creative, popular or fun rather than in the science of what families want and what works. This course offers an exclusive close look at CaissaK12’s National Parent Survey, a poll designed to find real answers to how families choose schools for their children. Through exploring both the survey methodology and parents’ real answers, we will learn how to understand what important factors influence a family’s choice for charter, private, homeschool or public education.

Audience

This workshop is designed for professionals who want to engage market research in family choices in enrollment to design more effective marketing for increased public school enrollment. This course is designed for all levels of participants and provides learning content for new and seasoned education professionals.

     ● Board of Education Members
     ● Superintendents
     ● Assistant Superintendents
     ● Recruitment Personnel
     ● Community Engagement Team Members
     ● Principals
     ● Administrative Team Members

Components and Materials

      ● One 30-minute video course, written content, quiz, certificate
      ● Participants will need technology with internet access

Outcome

All professionals will be able to apply strategies for effective marketing that engages the real-life values and preferences that parents have reported in CaissaK12’s National Parent Survey.

*Certificate of Completion

Course Lessons

Created by

Brian J. Stephens

CEO Caissa Public Strategy, Nation's Leading Student Recruitment Expert at CaissaK12
Brian J. Stephens has more than 25 years of experience as a business and leadership development strategist, crisis manager, and attorney. Brian has taught in both college psychology departments and law schools. He holds a Juris Doctor and undergraduate degrees in Industrial Psychology and Business Management.